Data strategy before configuration
We won't just switch on ingestion. We help you design a data model that's actually trustworthy.
Salesforce Product
One Real-Time View of Every Customer
Data Cloud unifies customer data from every system you run (CRM, web, commerce, and more) into a single profile, ready to power personalisation, AI, and reporting.
Overview
Most businesses have customer data scattered across Salesforce, a website, a data warehouse, and half a dozen other tools, with no single reliable view of who a customer actually is.
Data Cloud brings that data together in real time, creating unified profiles that power everything from Marketing Cloud journeys to Agentforce agents to plain better reporting. We help you design the data model and ingestion strategy properly, since Data Cloud is only as useful as the data feeding it.
Key Capabilities & Use Cases
Data Unification & Identity Resolution
Matching records across systems into a single, reliable customer profile.
Real-Time Data Ingestion
Streaming data from web, commerce, and third-party sources directly into Salesforce.
Calculated Insights & Segmentation
Building metrics and segments from unified data for use across the platform.
Powering AI & Agentforce
Giving agents and AI features a complete, trustworthy data foundation to act on.
Cross-Cloud Activation
Feeding unified profiles into Marketing Cloud, Service Cloud, and other Salesforce products.
Why Silver Lining for Data Cloud
Foundation for what's next
Data Cloud done properly makes every other product (Agentforce, Marketing Cloud, AI features) more effective.
Extends to Claude, too
For businesses wanting Claude to reason over unified customer data, our Claude Solutions team works from the same Data Cloud foundation.
Next step